About the project
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Braid - A new social network that lets creators post all their favourite content from platforms like Twitter, YouTube, TikTok, Spotify - All in one place! It's like your homepage on the internet. Braid approached us to create a video for their launch in December 2022. We were stoked to be working with the team at Braid and the creators they collaborated with to create a design language that lets user content and engagement take the center stage while pitching Braid to all creators out there.
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Credits
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Agency: Anomaly
Creative Direction, Script and Animation: Raag Raisinghani
Visual Design: Saloni Ramteke
Voiceover: Candice Johnson
Content: Lydia Luce, Grouch Bucket, Bob's Dance Shop
